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Free beer in exchange for your personal information

6 July 2017

Free beer for a whole year; wouldn’t that be wonderful? It’s the ultimate teaser for many people, but please think again before you respond to an email with this subject, which is now doing the rounds.

What the email promises is not a prize, but the chance of winning free beer for a full year. All you have to do is answer a few simple questions. Here’s an example of the email (click to enlarge):

Small print
Of course, everyone is free to participate in this or any other kind of contest. However, you should be aware that in this case, you will open your mailbox to a barrage of additional email advertising if you choose to join.

The organiser, LeadWorld, is free to give your information to third parties to send you their ‘offers’. By participating, you will agree to this condition, as the privacy statement explains (in Dutch):

In addition, the chances are very small that you will actually get your prize, given the many provisos included in the terms and conditions. These make it very easy for the organizer not to award the prize.